Our Mission

Our mission is to educate, inform, collaborate, and support families with neurodiverse children and adolescents. Our goal is pave the way and show them how every step counts towards enhancing the life of their child. At Every Step Counts Behavioral Therapy we are devoted to providing the highest quality of direct individualized treatments based on the principles of Applied Behavioral Analysis. Our goal is to empower these individuals to positively engage in the world around them while teaching them lifelong skills to live their best quality of life.

Meet Our Team

Melissa Nicoletta
Board Certified Behavior Analyst and Founder (BCBA)

Melissa Nicoletta is a Board Certified Behavior Analyst (BCBA) who is the proud Founder and Owner of Every Step Counts Behavioral Therapy, LLC. She has had over 22 years of experience working with individuals with Autism and other exceptionalities. She began her career in Ohio working in the home and school setting with children who fell on the Autism Spectrum. She relocated to Naples, Florida in 2006 and taught kindergarten for 4 years. She became a Behavior Specialist for 3 years for a local school district and furthered her knowledge in Applied Behavior Analysis methodologies. In 2013 she opened Every Step Counts Behavioral Therapy LLC and provided effective treatment for 5 years. In 2018 she closed to spend more time with her young children. She has a bachelor’s degree as an Early Childhood Intervention Specialist and a Master’s of Science Degree in Advanced Applied Behavior Analysis. She is very excited to apply her knowledge and provide support and services to neurodiverse children and adolescents. Melissa Nicoletta and her husband Michael Nicoletta re-launched Every Step Counts Behavioral Therapy LLC in the Fall of 2022 and couldn’t be more excited to begin changing the lives of families and their loved ones.

Sarah Palmer
Registered Behavior Technician (RBT)

Sarah Palmer is a Registered Behavior Technician (RBT) located near Fort Myers, Florida. Shewent to Florida Gulf Coast University and graduated in 2022 with a Bachelors in Psychology.Sarah completed a yearlong internship shadowing local behavioral therapists while in college. She then began her career providing in home services to clients in Naples. She was thrilled to be making an impact on young childrens lives and wanted to expand her services to a clinical setting. Sarah is excited to continue to provide services to children at Every Step Counts Behavioral Therapy LLC.

Learn more about
our services

Our therapy is driven by evidenced based methodologies and the principles of Applied Behavioral Analysis. We provide center-based therapy, as well as home and community-based therapy to all children and adolescents. We focus on informing, collaborating, and supporting our families as we move through the treatment process. Each of our treatment models focus on creating an individualized treatment plan that meets each child’s unique needs.

Our Focused and Comprehensive ABA treatment models use an intensive behavioral intervention approach while providing 1:1 therapy. These models include direct supervision hours by a Board Certified Behavior Analyst weekly. Once the client meets mastery criteria, more naturalistic approaches are used to promote generalization.

Our treatment models address multiple areas including, but not limited to, behaviors that may be harmful to themselves or others (i.e., aggression, self-injury, etc.); behaviors that may impede or limit one’s ability to access their environment/community(functional communication, motor skills, etc.). In addition to these behaviors, we also strive to encourage and develop age-appropriate adaptive skills (i.e., conceptual, social, and practical skills) as well as age-appropriate social and functional skills (i.e., toileting, dressing, feeding) that are essential for increasing one’s independence. We also work on improving executive functioning skills such as planning, self-control, working memory, time management and organizational skills and more. We also provide consistent parent training in order to empower the parents to support their child throughout their life span in all areas of development.

We offer Social Skills groups that will give your child the opportunities and experience


  • Actively engage in direct hands-on experiences with peers using sensory materials

  • Work as a team, learn how to take turns and share with others (i.e., greet one another, make eye contact, joint attention, waiting, back and forth conversation)

  • Use functional communication skills and use active listening skills

  • Learn self-regulating techniques and be given opportunities to cultivate empathy

  • Model, teach, practice, repeat these skills

Every Step Counts will offer consultation to collaborate with your child’s school to
provide support and help families review or modify their child’s current IEP. We will look
over their current accommodations, goals, objectives, and progress to work
collaboratively with the school. Our goal is to ensure that your child is receiving services
in the least restrictive environment while focusing on social, emotional, independent,
and cognitive growth.

At Every Step Counts Behavioral Therapy we have created a sensory gym to help our children explore all their senses, as well as improve their body awareness. Our approach is to treat the whole child, and by doing so we are providing a space that allows them to develop their gross and fine motor skills, communication skills, and proprioceptive and vestibular sensory skills.

The ADOS-2 is a standardized assessment administered by a trained clinician. The assessment is designed to evaluate and address deficits incommunication skills, social interaction, and imaginative use of materials. The ADOS-2 is used for individuals who
are suspected of have autism spectrum disorder (ASD). This tool is administered in a
very play-based manner and will help in supporting the diagnosis of ASD.

Fees & Insurance

Currently we have in-network agreements with certain insurance companies. We are pursuing in-network agreements consistently and strive to be able to support all families and their insurance needs. Please call to consult with a therapist today to inquire further information.

Before providing therapy, we will contact your insurance company and verify services. Please be ready to provide the following information:

Insurance Name:

Policy Holder:

Policy-holder date of birth:


We also accept private pay and/or can bill out of network however, the policy holder will be responsible for any dollar amount that exceeds the insurance carriers’ allowed amount, in addition to any out-of-network deductible, co-payment, or co-insurance that is applied

Contact Us

Join our team! Associates, Bachelors, and Master’s Level Positions Available

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